How Amazon Uses Reversible Decisions To Learn Faster Than Their Competition

The Company

  • 1-Click Buying
  • Mechanical Turk
  • Wish List
  • Kindle Direct Publishing
  • Subscribe-and-Save
  • Web Services (AWS)
  • Shopping Cart
  • AmazonFresh
  • Prime
  • Free Shipping

The Experiment

  1. Make sure your experiment is a Type 2 decision: Reversible
  2. Determine your hypothesis
  3. Determine your Value Proposition to Amazon
  4. Build an Experiment Group small enough to be fed by two pizzas (any larger creates inefficiency)

The Results

The Application



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Brett G Friedman

Data-Driven Creative | Life Experimenter | Likes Words, Tea, and Psychology | AMA about Happiness, Death, Marketing, or Behavioral Economics Research| Marpipe