Brett G Friedman – Medium

Brett G Friedman

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Brett G Friedman

How to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 Resources

A Compendium of Creative Exercises

31 min readMay 1, 2020

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How to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 Resources

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Brett G Friedman

How to Intensify Curiosity. Featuring: Advertising.

The Method

2 min readNov 11, 2020

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How to Intensify Curiosity. Featuring: Advertising.

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Brett G Friedman

How Netflix Uses Testing To Make Every Decision The Right Decision

The Company

3 min readOct 29, 2020

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How Netflix Uses Testing To Make Every Decision The Right Decision

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Brett G Friedman

How Booking.com Uses 1000’s of Experiments To Build a Culture of Scientists

The Company

2 min readOct 23, 2020

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How Booking.com Uses 1000’s of Experiments To Build a Culture of Scientists

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Brett G Friedman

How Nike Uses Modularity To Design God-Tier Ads and Divine Art in the Form of Shoes

The Company

4 min readOct 23, 2020

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How Nike Uses Modularity To Design God-Tier Ads and Divine Art in the Form of Shoes

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Brett G Friedman

How Google Uses Experimentation To Invent the Future of Our Reality Before Anyone Else Thinks of it

The Company

4 min readOct 22, 2020

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How Google Uses Experimentation To Invent the Future of Our Reality Before Anyone Else Thinks of it

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Brett G Friedman

How Apple Uses Iterative Design To Experiment and Innovate in Product, Customer Success, and…

The Company

4 min readOct 22, 2020

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How Apple Uses Iterative Design To Experiment and Innovate in Product, Customer Success, and…

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Brett G Friedman

How Amazon Uses Reversible Decisions To Learn Faster Than Their Competition

The Company

4 min readOct 22, 2020

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How Amazon Uses Reversible Decisions To Learn Faster Than Their Competition

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Brett G Friedman

How Disney Invents Magic

The Company

3 min readOct 14, 2020

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How Disney Invents Magic

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Brett G Friedman

How VWO Uses GPT-3

To generate copy variants that beat their human counterparts

2 min readOct 14, 2020

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How VWO Uses GPT-3

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Brett G Friedman

Brett G Friedman

Data-Driven Creative | Life Experimenter | Likes Words, Tea, and Psychology | AMA about Happiness, Death, Marketing, or Behavioral Economics Research| Marpipe

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