The Method If you had to guess, what makes you the most curious? I’ll tell you what the research says in a minute. See if you were right. The Experiment(s) Since the 1960’s thousands of experiments have focused on what makes people curious. In 1994, a renowned behavioral economist, George Loewenstein, aggregated the data…

The Company Netflix is your favorite streaming service. If you’ve missed their existence so far, you haven’t entered their audience test criteria yet. But don’t worry, you will. It’s just a matter of time. The Experiment Pt. 1 Netflix has a self-proclaimed “A/B testing culture: nearly every decision [they] make about [their] product and business is…

The Company Booking.com is the world’s largest price comparison site for travel expenses such as flights, hotels, car rentals, excursions, and more, offering discounts and rewards for consistent usage. The Experiment Pt. 1 According to Lukas Vermeer, Director of Experimentation, they run over 1000 experiments at a time, at all times. More impressive, they run tests…

The Company With 75,400 employees and over $37 billion in annual revenue, Nike is one of the largest companies in the world. By most, they are considered the premier athletics apparel company, providing innovations in clothing, footwear, and especially, marketing. The Experiment(s) Nike has a culture of experimentation, much like Booking.com and Netflix, but…

The Company Google is the internet overlord. They control online search. If you want information about anything, they can give you answers. The price: your data. Using the answers to every question ever asked in combination with most of the world’s inhabitants’ personal details, they come up with experiments to develop new…

The Company Apple. Another household name. A record-breaking company worth $2 Trillion, a feat impressive given its $1T valuation just two years ago. They make computers. And related tech. While it’s hard to claim their ridiculous growth is solely because of their iteration process, it absolutely played a major role in their…

The Company Amazon, according to Amazon, aims to be “Earth’s most customer-centric company.” They do that by selling every product that can be sold online and more on their jungle-like marketplace. What’s non-obvious about how they do business is their unparalleled bias towards experimentation. Just to name a few successes that came…

The Company The Walt Disney Co is the world’s 2nd most loved brand. They own ~33% of the total film market and own 40+ media and content production companies such as ESPN, National Geographic, and Pixar. …

To generate copy variants that beat their human counterparts The Company VWO is like Marpipe for websites. With VWO, you can run a/b/n and multivariate tests on any part of your website, including in-app (if you have one). …