PinnedBrett G FriedmanHow to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 ResourcesA Compendium of Creative ExercisesMay 1, 20201May 1, 20201
Brett G FriedmanHow to Intensify Curiosity. Featuring: Advertising.The MethodNov 11, 2020Nov 11, 2020
Brett G FriedmanHow Netflix Uses Testing To Make Every Decision The Right DecisionThe CompanyOct 29, 2020Oct 29, 2020
Brett G FriedmanHow Booking.com Uses 1000’s of Experiments To Build a Culture of ScientistsThe CompanyOct 23, 2020Oct 23, 2020
Brett G FriedmanHow Nike Uses Modularity To Design God-Tier Ads and Divine Art in the Form of ShoesThe CompanyOct 23, 2020Oct 23, 2020
Brett G FriedmanHow Google Uses Experimentation To Invent the Future of Our Reality Before Anyone Else Thinks of itThe CompanyOct 22, 2020Oct 22, 2020
Brett G FriedmanHow Apple Uses Iterative Design To Experiment and Innovate in Product, Customer Success, and…The CompanyOct 22, 2020Oct 22, 2020
Brett G FriedmanHow Amazon Uses Reversible Decisions To Learn Faster Than Their CompetitionThe CompanyOct 22, 2020Oct 22, 2020
Brett G FriedmanHow VWO Uses GPT-3To generate copy variants that beat their human counterpartsOct 14, 2020Oct 14, 2020